At a time when the world’s leaders are huddled together worrying about climate change, even George W Bush now seems to accept that it is real, it is instructive to see how others are responding to the issue. Naturally enough, some see carbon reduction as a great PR opportunity. Look no further than yet another attempt to sell the idea of a paper-free office. (Haven’t we heard that one before?)
Who knows how much the environment will benefit? But you have to admire the folks who put out the press release Processing at Record Speed and Reducing Carbon Footprints. It is something to do with the aftermath of car crashes.
My scientific training kicks in when I see this sort of thing. I need to see numbers to prove that such things really will save carbon.
With luck the people trying to sell genuine carbon friendly technology won’t get lost in the marketing noise.
