Policy Analysis: Investment, Policy
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Open Innovation trumps not invented here

Advertising its ‘wants’ online has unlocked a fresh seam of ideas and is motivating in-house researchers at Unilever, says Roger Leech, the company’s Open Innovation Scouting Director

Roger Leech, Open Innovation Scouting Director, Unilever

Wanted: new technologies which break down fatty deposits left on clothes and hard surfaces in an efficient, odourless and environmentally-friendly way. The solution could be incorporated as an ingredient in the detergent formulation or work as a pre-treatment application.

Suggestions for novel approaches to dealing with this long-running laundering problem should be submitted to consumer products giant Unilever via its open innovation portal.

This ‘want’ was advertised for the first time on Unilever’s open...



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